This guide is for club leaders and club membership committees. It explains the
process of creating a membership plan and provides strategies and tools you
can use to attract and engage new members. It also includes information about
sponsoring new clubs and reviews the membership resources that are available
from Rotary. As you work through this guide, you will evaluate your club’s
membership trends, create strategies for attracting new members, and develop ways to make your club meetings more engaging to improve your club’s member retention rate. Finally, we’ve included a worksheet that has concrete steps your club can take to build a plan to strengthen its membership.
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