Prioritizing Rotary’s public image

As a Rotary member, you play an important role in shaping the public image of your club or of Rotary. Our public image is determined by our members’ actions and impact. Rotary’s Brand Center has resources to help you share your stories and promote your impact to your community:

• Watch the “Getting Started With the Brand Center” video for an overview of the tools you can use to tell your club’s stories.

• Use the People of Action messaging and materials in the Brand Center to build awareness and understanding of Rotary and the difference your club makes.

• Take public image courses in the Learning Center , such as The Rotary Brand, which conveys the benefits of a consistent, recognizable brand; and Our Logo: Representing Rotary, which demonstrates how to use Rotary’s logos consistently and correctly.